{"id":289818,"date":"2021-11-25T18:00:00","date_gmt":"2021-11-25T21:00:00","guid":{"rendered":"https:\/\/investnews.com.br\/?post_type=web-story&#038;p=289818"},"modified":"2021-12-15T14:20:02","modified_gmt":"2021-12-15T17:20:02","slug":"de-onde-veio-o-termo-black-friday","status":"publish","type":"web-story","link":"https:\/\/investnews.com.br\/web-stories\/de-onde-veio-o-termo-black-friday\/","title":{"rendered":"De onde veio o termo &#8216;Black Friday&#8217;?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto%3Awght%40700%3B900\" rel=\"stylesheet\"\/>\n<style 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poster-portrait-src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/capaWSblackFriday.jpg\"><amp-story-page id=\"b99c02d1-b55a-4640-9954-60a1a6b02a3d\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bfea911c-b9d6-423c-92be-4ba5d9726b11\",\"keyframes\":{\"transform\":[\"translate3d(-112.27545%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":800,\"duration\":1600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-8360586a-333e-49e5-93d0-bf1b83300bad\",\"keyframes\":[{\"offset\":0,\"transform\":\"translate3d(0, -538.45423%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.29,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 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aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(64,52,43)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-67950ff5-2f87-4c15-ae48-400823e6392b\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2.jpg\" alt=\"WEBSTORIES BLACKFRIDAY 2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:radial-gradient(ellipse 80% 50%, rgba(0,0,0,0) 25%, rgba(0,0,0,0.5) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.95146%;top:42.88026%;width:81.06796%;height:16.82848%;opacity:1\">\n<div id=\"anim-bfea911c-b9d6-423c-92be-4ba5d9726b11\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;transform:translate3d(-112.27545%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-d4b2c42e-33ad-4dfd-9a59-4d6ff9025ae3\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.533981em;line-height:calc(1.5em + 0.24242435592277628em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.6209767964071857% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.1976047904191618% 2.3952095808383236%;text-align:center;border-radius:0px 0px 0px 0px;color:transparent\"><span style=\"font-weight: 900\">De onde veio o termo &#8216;Black Friday&#8217;?<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.533981em;line-height:calc(1.5em + 0.24242435592277628em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.6209767964071857% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.1976047904191618% 2.3952095808383236%;text-align:center;border-radius:0px 0px 0px 0px;background:none\"><span style=\"font-weight: 900; color: #fff\">De onde veio o termo &#8216;Black Friday&#8217;?<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-601fdbbc-02a1-4c35-bbee-17a1db50c1e3\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:33.73786%;top:72.3301%;width:33.49515%;height:18.60841%;opacity:1\">\n<div id=\"anim-8360586a-333e-49e5-93d0-bf1b83300bad\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;transform:translate3d(0, -538.45423%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-98d6be7e-b328-4025-80d7-21eb6db947e6\">\n<div style=\"position:absolute;width:100%;height:101.09095%;left:0%;top:-0.54547%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/ICONE-BLACK-FRIDAY.png\" alt=\"ICONE BLACK FRIDAY\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/ICONE-BLACK-FRIDAY.png 2083w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/ICONE-BLACK-FRIDAY-2048x1726.png 2048w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/ICONE-BLACK-FRIDAY-1536x1295.png 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class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-512c5694-cd6e-4d3b-94da-6983b1d7c2c7\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg\" alt=\"WEBSTORIES BLACKFRIDAY 1\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:radial-gradient(ellipse 80% 50%, rgba(0,0,0,0) 25%, rgba(0,0,0,0.6) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:14.80583%;top:24.75728%;width:71.60194%;height:44.33657%;opacity:1\">\n<div id=\"anim-6a0f4362-1372-4d6c-8287-5fab3114a84f\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.7299270072992701% 0.7299270072992701% 0.7299270072992701% 0.7299270072992701%\" id=\"el-5081e758-2905-4ab9-8976-36d85b8b535f\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Apesar do significado &#8220;festivo&#8221; devido aos descontos e promo\u00e7\u00f5es promovidas neste per\u00edodo, alguns defendem que as hip\u00f3teses sobre a origem do termo possuem uma implica\u00e7\u00e3o negativa relacionada \u00e0 quest\u00e3o racial.<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Apesar do significado &#8220;festivo&#8221; devido aos descontos e promo\u00e7\u00f5es promovidas neste per\u00edodo, alguns defendem que as hip\u00f3teses sobre a origem do termo possuem uma implica\u00e7\u00e3o negativa relacionada \u00e0 quest\u00e3o racial.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-b4843726-4d3f-45f8-8266-e1e0c0e343b0\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img 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type=\"application\/json\">[{\"selector\":\"#anim-74c34c68-66fc-4024-bdca-ab441d0d6623\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f19ea38c-87a9-42d5-83c4-7dc87bf47167\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(20,13,14)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-ad5ff47a-61a4-40a6-81c0-b52bd288893f\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg\" alt=\"WEBSTORIES BLACKFRIDAY 1\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:radial-gradient(ellipse 80% 50%, rgba(0,0,0,0) 25%, rgba(0,0,0,0.6) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:31.5534%;width:71.60194%;height:21.68285%;opacity:1\">\n<div id=\"anim-f9373013-1b4c-4bf5-b9fa-9d93d2b2ad02\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1.4925373134328357% 1.4925373134328357% 1.4925373134328357% 1.4925373134328357%\" id=\"el-6c8d84ad-a0d6-4aed-86d5-8aa2da8ad978\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">A express\u00e3o &#8220;Black Friday&#8221;, traduzindo de forma literal para o portugu\u00eas, significaria &#8220;Sexta-Feira Negra&#8221;.<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">A express\u00e3o &#8220;Black Friday&#8221;, traduzindo de forma literal para o portugu\u00eas, significaria &#8220;Sexta-Feira Negra&#8221;.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-1e4e78b1-84ad-468a-8b0d-be843365d76f\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.56311%;top:14.88673%;width:71.60194%;height:5.98706%;opacity:1\">\n<div id=\"anim-74c34c68-66fc-4024-bdca-ab441d0d6623\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 5.405405405405405% 5.405405405405405% 5.405405405405405% 5.405405405405405%\" id=\"el-3d2f32bc-2e05-4853-ae4b-f0832298edef\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Por que?<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #fff\">Por que?<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.29126%;top:65.04854%;width:71.60194%;height:4.69256%;opacity:1\">\n<div id=\"anim-f19ea38c-87a9-42d5-83c4-7dc87bf47167\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-c39e12cd-7bc4-4984-a9f5-e00eb538037d\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Mas de onde surgiu o termo?<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #fff\">Mas de onde surgiu o termo?<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4af0e720-2a82-46e0-8f38-a80ed6ddc0fb\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-3f2614d2-7765-44f6-8740-723ced1e906c\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2f396c87-e3c7-4f70-99f2-9441203548e8\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(20,13,14)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-860629a5-b9ec-47dd-81a1-c0c607a6c49c\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg\" alt=\"WEBSTORIES BLACKFRIDAY 1\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:28.80259%;width:71.60194%;height:38.67314%;opacity:1\">\n<div id=\"anim-3f2614d2-7765-44f6-8740-723ced1e906c\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.8368200836820083% 0.8368200836820083% 0.8368200836820083% 0.8368200836820083%\" id=\"el-2311c3b6-a911-4be3-911b-1f00f1e42182\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Originalmente criada nos EUA, a &#8220;Black Friday&#8221; foi concebida como o dia de abertura do com\u00e9rcio ap\u00f3s o feriado de a\u00e7\u00e3o de gra\u00e7as. Mesmo sem ter o feriado no Brasil, as empresas aproveitaram a data para estimular as vendas.<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Originalmente criada nos EUA, a &#8220;Black Friday&#8221; foi concebida como o dia de abertura do com\u00e9rcio ap\u00f3s o feriado de a\u00e7\u00e3o de gra\u00e7as. Mesmo sem ter o feriado no Brasil, as empresas aproveitaram a data para estimular as vendas.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-5d137549-ad73-4f31-84fc-b5e37d9f7b76\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.56311%;top:14.88673%;width:71.60194%;height:5.82524%;opacity:1\">\n<div id=\"anim-2f396c87-e3c7-4f70-99f2-9441203548e8\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-6e7cdb43-dfea-4973-a491-d9cb58728bb3\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Origem da data<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #fff\">Origem da data<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ec11db48-f310-4547-9a0d-faa918fd05c0\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d827ad5c-adce-426d-9b61-b80abb6c41ad\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-1e9d2aec-8b70-4237-8155-e3ec94fe2c12\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(20,13,14)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-ce955dfe-9eb3-4d50-8007-59858c5f423a\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg\" alt=\"WEBSTORIES BLACKFRIDAY 1\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:14.56311%;top:30.90615%;width:71.60194%;height:44.33657%;opacity:1\">\n<div id=\"anim-d827ad5c-adce-426d-9b61-b80abb6c41ad\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.7299270072992701% 0.7299270072992701% 0.7299270072992701% 0.7299270072992701%\" id=\"el-f0997664-6f3e-44d5-8183-fdc17e72d096\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Remetendo \u00e0 escravid\u00e3o nos EUA, uma das suposi\u00e7\u00f5es diz que o termo surgiu do dia em que os escravos mais doentes, por causa das condi\u00e7\u00f5es indignas nas quais viviam, eram vendidos a pre\u00e7os abaixo do mercado, o que ocorria \u00e0s sextas-feiras.<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Remetendo \u00e0 escravid\u00e3o nos EUA, uma das suposi\u00e7\u00f5es diz que o termo surgiu do dia em que os escravos mais doentes, por causa das condi\u00e7\u00f5es indignas nas quais viviam, eram vendidos a pre\u00e7os abaixo do mercado, o que ocorria \u00e0s sextas-feiras.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-b1a826f1-0c72-4a62-a331-a6613644adcb\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.56311%;top:10.03236%;width:71.60194%;height:13.43042%;opacity:1\">\n<div id=\"anim-1e9d2aec-8b70-4237-8155-e3ec94fe2c12\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 2.4096385542168677% 2.4096385542168677% 2.4096385542168677% 2.4096385542168677%\" id=\"el-916189b2-1cef-4c91-816d-2f15df8bfb49\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Poss\u00edvel origem negativa do termo&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #fff\">Poss\u00edvel origem negativa do termo&nbsp;<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f7130cd6-6216-4843-9842-c6fb2a2424c3\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b7386ab0-8a49-4310-8a39-0fae0e877cb9\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f671c3c1-414a-4b19-8952-138b91d03297\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(20,13,14)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-91dfc732-e156-40e8-804d-245b450b29e2\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg\" alt=\"WEBSTORIES BLACKFRIDAY 1\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-1-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:14.80583%;top:32.20065%;width:71.60194%;height:49.83819%;opacity:1\">\n<div id=\"anim-b7386ab0-8a49-4310-8a39-0fae0e877cb9\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.6493506493506493% 0.6493506493506493% 0.6493506493506493% 0.6493506493506493%\" id=\"el-44a53c6f-1090-47ec-8e6e-aa08e81dc6ab\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">A palavra &#8220;Black&#8221; tamb\u00e9m \u00e9 utilizada nos EUA como express\u00e3o que significa fechar as contas da empresa &#8220;&#8216;no azul&#8221;<\/span><br \/>\n<span style=\"font-weight: 900\">Para obter lucro <\/span><span style=\"font-weight: 700\">e compensar o movimento fraco do feriado<\/span><span style=\"font-weight: 900\">, os comerciantes realizavam as promo\u00e7\u00f5es, dando origem ao termo &#8220;Black Friday&#8221;.<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:calc(1.5em + 0.44444520740776344em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.0010593220338984% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">A palavra &#8220;Black&#8221; tamb\u00e9m \u00e9 utilizada nos EUA como express\u00e3o que significa fechar as contas da empresa &#8220;&#8216;no azul&#8221;<\/span><br \/>\n<span style=\"font-weight: 900; color: #e71c8d\">Para obter lucro <\/span><span style=\"font-weight: 700; color: #e71c8d\">e compensar o movimento fraco do feriado<\/span><span style=\"font-weight: 900; color: #e71c8d\">, os comerciantes realizavam as promo\u00e7\u00f5es, dando origem ao termo &#8220;Black Friday&#8221;.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-cdd629b4-1db3-41d9-b7c1-5b14c0b62970\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.56311%;top:10.03236%;width:71.60194%;height:13.43042%;opacity:1\">\n<div id=\"anim-f671c3c1-414a-4b19-8952-138b91d03297\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 2.4096385542168677% 2.4096385542168677% 2.4096385542168677% 2.4096385542168677%\" id=\"el-b7a18b32-46f3-4570-95a9-83e67e630d0a\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Poss\u00edvel origem positiva do termo&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3903601694915253% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.3559322033898304% 2.711864406779661%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #fff\">Poss\u00edvel origem positiva do termo&nbsp;<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d16eeccb-2088-4b34-8579-bff71c9d803a\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-65632ef1-ff2e-41d1-b799-3b4bd7919277\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(64,52,43)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-220292ff-1b9c-4535-97aa-65d50dc6f736\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2.jpg\" alt=\"WEBSTORIES BLACKFRIDAY 2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:43.04207%;width:75.97087%;height:13.26861%;opacity:1\">\n<div id=\"anim-65632ef1-ff2e-41d1-b799-3b4bd7919277\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 2.4390243902439024% 2.4390243902439024% 2.4390243902439024% 2.4390243902439024%\" id=\"el-0fcba850-07f3-47b7-93ba-cd45fc063f59\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3104033546325877% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2779552715654952% 2.5559105431309903%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 900\">Quer saber mais sobre a Black Friday? Confira!<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:calc(1.5em + 0.32000019775987504em);text-align:center;padding:0;color:#000000;background-color:#e71c8d;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.3104033546325877% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#e71c8d;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2779552715654952% 2.5559105431309903%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 900; color: #fff\">Quer saber mais sobre a Black Friday? Confira!<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-099cca29-7666-4c01-81de-2ed448c3316c\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-attachment layout=\"nodisplay\" href=\"https:\/\/investnews.com.br\/geral\/de-onde-veio-o-termo-black-friday-e-por-que-varias-marcas-aboliram-a-expressao\/\" data-cta-text=\"Saiba mais\"><\/amp-story-page-attachment><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De onde veio o termo &#8220;Black Friday&#8221;? Originada nos EUA, a express\u00e3o possui v\u00e1rias suposi\u00e7\u00f5es sobre sua concep\u00e7\u00e3o. Quer saber mais? Veja neste Webstorie.<\/p>\n","protected":false},"author":52,"featured_media":289961,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"web_stories_publisher_logo":322097,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"coauthors":[2430],"class_list":["post-289818","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"amp_enabled":false,"story_data":{"version":25,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"image","id":"67950ff5-2f87-4c15-ae48-400823e6392b","scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-11-24T14:38:25","src":"https:\/\/investnews.com.br\/wp-content\/uploads\/2021\/11\/WEBSTORIES-BLACKFRIDAY-2.png","width":330,"height":586,"posterId":0,"id":289882,"title":"WEBSTORIES 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