{"id":330571,"date":"2022-05-25T08:45:00","date_gmt":"2022-05-25T11:45:00","guid":{"rendered":"https:\/\/investnews.com.br\/?post_type=web-story&#038;p=330571"},"modified":"2022-05-24T20:54:23","modified_gmt":"2022-05-24T23:54:23","slug":"lu-da-magazine-luiza-supera-barbie-e-e-maior-influenciadora-virtual-do-mundo","status":"publish","type":"web-story","link":"https:\/\/investnews.com.br\/web-stories\/lu-da-magazine-luiza-supera-barbie-e-e-maior-influenciadora-virtual-do-mundo\/","title":{"rendered":"Lu, da Magazine Luiza, supera Barbie e \u00e9 maior influenciadora virtual do mundo"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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title=\"Lu, da Magazine Luiza, supera Barbie e \u00e9 maior influenciadora virtual do mundo\" poster-portrait-src=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/Magalu-3x4-1.jpeg\"><amp-story-page id=\"b99c02d1-b55a-4640-9954-60a1a6b02a3d\" auto-advance-after=\"9s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-78f44faf-267f-4b37-b88d-f14ed2f159e9\",\"keyframes\":{\"transform\":[\"translate3d(-106.25%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":800,\"duration\":1600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-fa98f12f-022a-4273-90f7-3c9b38e596cd\",\"keyframes\":{\"transform\":[\"translate3d(-91.03261%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":800,\"duration\":1600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(52,44,39)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-67950ff5-2f87-4c15-ae48-400823e6392b\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/001_.jpg\" alt=\"001_\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/001_.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/001_-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/001_-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/001_-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/001_-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/001_-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:5.58252%;top:36.24595%;width:89.32039%;height:63.75405%;opacity:1\">\n<div id=\"anim-78f44faf-267f-4b37-b88d-f14ed2f159e9\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;transform:translate3d(-106.25%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-d4b2c42e-33ad-4dfd-9a59-4d6ff9025ae3\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.647249em;line-height:calc(1.5em + 0.20000030900009116em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.7832880434782608% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;color:transparent\"><span style=\"font-weight: 900\">Lu, da Magazine Luiza, supera Barbie e \u00e9 maior influenciadora virtual do mundo<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.647249em;line-height:calc(1.5em + 0.20000030900009116em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.7832880434782608% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Lu, da Magazine Luiza, supera Barbie e \u00e9 maior influenciadora virtual do mundo<br \/>\n<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-601fdbbc-02a1-4c35-bbee-17a1db50c1e3\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-8.00971%;top:96.44013%;width:89.32039%;height:3.72168%;opacity:1\">\n<div id=\"anim-fa98f12f-022a-4273-90f7-3c9b38e596cd\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;transform:translate3d(-91.03261%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-78105521-3032-4c17-a5a8-690a60bf6dee\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;color:transparent\"><span style=\"font-weight: 900\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"68912828-649b-417a-b7d5-685f62140cfd\" auto-advance-after=\"9s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-03d9876b-bcdd-470c-8e49-68885b40cc0b\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":600,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b43fa5ba-8d4d-4729-b8d0-67c7a2af658f\",\"keyframes\":{\"transform\":[\"translate3d(-91.03261%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":800,\"duration\":1600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(52,44,39)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-a99a0681-f26d-4041-837d-bdfe7155ffda\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/MAGALU-STORIES.jpg\" alt=\"MAGALU STORIES\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/MAGALU-STORIES.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/MAGALU-STORIES-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/MAGALU-STORIES-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/MAGALU-STORIES-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/MAGALU-STORIES-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/MAGALU-STORIES-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:40.45307%;width:76.45631%;height:54.53074%;opacity:1\">\n<div id=\"anim-03d9876b-bcdd-470c-8e49-68885b40cc0b\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.5934718100890208% 0.5934718100890208% 0.5934718100890208% 0.5934718100890208%;background-clip:content-box;background-color:#fff\" id=\"el-927327ee-9d6a-44c1-9bc9-7828a7c5ddb1\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.7366071428571428% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.436893em;line-height:1;text-align:center;padding:1.2698412698412698% 2.5396825396825395%;color:#000000\"><span style=\"color: #e71c8d\">A Lu, avatar da Magazine Luiza, tornou-se a influenciadora digital criada virtualmente mais seguida do mundo. Segundo levantamento do site Virtual Humans, ela possui mais de 55 milh\u00f5es de seguidores, somadas as suas redes sociais.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-933ba0c8-a176-4943-b588-be08f6a52e30\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-8.00971%;top:96.44013%;width:89.32039%;height:3.72168%;opacity:1\">\n<div id=\"anim-b43fa5ba-8d4d-4729-b8d0-67c7a2af658f\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;transform:translate3d(-91.03261%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-ce4a2a2d-4b7c-4918-af7d-deb4966211fa\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;color:transparent\"><span style=\"font-weight: 900\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6b1bdf32-c919-4186-a5cd-02c7ce2219a1\" auto-advance-after=\"9s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-befb4a51-3766-4005-b90b-d6caeab7f459\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":600,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-839a4e43-20c3-435c-96f1-92e14b88674c\",\"keyframes\":{\"transform\":[\"translate3d(-91.03261%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":800,\"duration\":1600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(67,63,71)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-7a630d7a-5b65-4fbf-ad4c-6461c7edbce5\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/BARBIE-STORIES.jpg\" alt=\"BARBIE STORIES\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/BARBIE-STORIES.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/BARBIE-STORIES-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/BARBIE-STORIES-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/BARBIE-STORIES-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/BARBIE-STORIES-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/BARBIE-STORIES-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:40.45307%;width:76.45631%;height:45.79288%;opacity:1\">\n<div id=\"anim-befb4a51-3766-4005-b90b-d6caeab7f459\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.7067137809187279% 0.7067137809187279% 0.7067137809187279% 0.7067137809187279%;background-clip:content-box;background-color:#fff\" id=\"el-ee8c8196-b619-4e05-9343-a826380bff1c\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.7366071428571428% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.436893em;line-height:1;text-align:center;padding:1.2698412698412698% 2.5396825396825395%;color:#000000\"><span style=\"color: #e71c8d\">A segunda colocada do ranking &#8220;The Most-Followed Virtual Influencers of 2022&#8221; (Os influenciadores virtuais mais seguidos em 2022) \u00e9 a famosa boneca Barbie, com cerca de 30 milh\u00f5es de seguidores.<br \/>\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-a2b13f40-5416-4387-8a29-e4a9d8e67df8\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-8.00971%;top:96.44013%;width:89.32039%;height:3.72168%;opacity:1\">\n<div id=\"anim-839a4e43-20c3-435c-96f1-92e14b88674c\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;transform:translate3d(-91.03261%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-8c79f75e-b863-4040-a1e0-c79c947e43db\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;color:transparent\"><span style=\"font-weight: 900\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"18a330eb-6195-4a04-b91c-5b641a448997\" auto-advance-after=\"9s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-96569cc2-a35b-424f-a250-701ba006a7c1\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":600,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-df8b8075-2643-4df3-ab36-a15dabb30511\",\"keyframes\":{\"transform\":[\"translate3d(-91.03261%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":800,\"duration\":1600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(22,19,22)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-f7f90897-8b89-4bd8-a318-2061ab3eda92\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/CB-STORIES.jpg\" alt=\"CB STORIES\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/CB-STORIES.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/CB-STORIES-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/CB-STORIES-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/CB-STORIES-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/CB-STORIES-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2022\/05\/CB-STORIES-150x267.jpg 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:53.8835%;width:76.45631%;height:23.94822%;opacity:1\">\n<div id=\"anim-96569cc2-a35b-424f-a250-701ba006a7c1\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513%;background-clip:content-box;background-color:#fff\" id=\"el-96b76496-4643-422e-aa92-c8ccf814eabb\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.7366071428571428% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.436893em;line-height:1;text-align:center;padding:1.2698412698412698% 2.5396825396825395%;color:#000000\"><span style=\"color: #e71c8d\">A lista conta ainda com outra cria\u00e7\u00e3o brasileira: o CB, da Casas Bahia, com cerca de 10 milh\u00f5es de seguidores.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-7e85f969-cd42-469a-b63e-0a29d93bb763\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-8.00971%;top:96.44013%;width:89.32039%;height:3.72168%;opacity:1\">\n<div id=\"anim-df8b8075-2643-4df3-ab36-a15dabb30511\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;transform:translate3d(-91.03261%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-d8a7ac7f-0544-476b-978b-02cfef9fc9f8\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;color:transparent\"><span style=\"font-weight: 900\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.210356em;line-height:calc(1.5em + 0.6153853467455171em);text-align:center;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.5795686141304348% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.0869565217391304% 2.1739130434782608%;text-align:center;border-radius:0px 0px 0px 0px;background:none\"><span style=\"font-weight: 900; color: #e71c8d\">Foto: Reprodu\u00e7\u00e3o \/ Redes sociais<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d16eeccb-2088-4b34-8579-bff71c9d803a\" auto-advance-after=\"9s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d1d6eff4-e62a-44f5-99cf-f74fc8382d4b\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ae0eff60-ebc8-4b10-9a2a-e213a1fd260d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":700,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(135,125,130)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-220292ff-1b9c-4535-97aa-65d50dc6f736\">\n<div style=\"position:absolute;width:100.11377%;height:100%;left:-0.05688%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/WEBSTORIES-FUNDO-GRAFICO.jpg\" alt=\"WEBSTORIES-FUNDO-GRAFICO\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/WEBSTORIES-FUNDO-GRAFICO.jpg 1080w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/WEBSTORIES-FUNDO-GRAFICO-864x1536.jpg 864w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/WEBSTORIES-FUNDO-GRAFICO-768x1365.jpg 768w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/WEBSTORIES-FUNDO-GRAFICO-576x1024.jpg 576w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/WEBSTORIES-FUNDO-GRAFICO-169x300.jpg 169w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/WEBSTORIES-FUNDO-GRAFICO-150x267.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:23.78641%;width:76.45631%;height:31.06796%;opacity:1\">\n<div id=\"anim-d1d6eff4-e62a-44f5-99cf-f74fc8382d4b\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.0416666666666665% 1.0416666666666665% 1.0416666666666665% 1.0416666666666665%;background-clip:content-box;background-color:#e71c8d\" id=\"el-0fcba850-07f3-47b7-93ba-cd45fc063f59\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.09821428571428548% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.355987em;line-height:1.2;text-align:center;padding:1.2698412698412698% 2.5396825396825395%;color:#000000\"><span style=\"color: #fff\">As varejistas brasileiras t\u00eam investido bastante em sua estrat\u00e9gia virtual, inclusive com cashback. Por\u00e9m, o cashback requer uma estrat\u00e9gia financeira das companhias.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:4.12621%;top:-3.07443%;width:17.71845%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-099cca29-7666-4c01-81de-2ed448c3316c\">\n<div style=\"position:absolute;width:100%;height:103.00198%;left:0%;top:-1.50099%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png\" alt=\"LOGO_ROSA_2\" srcSet=\"https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2.png 863w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-300x135.png 300w,https:\/\/media.investnews.com.br\/uploads\/2021\/02\/LOGO_ROSA_2-2-150x68.png 150w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:60.5178%;width:76.45631%;height:10.84142%;opacity:1\">\n<div id=\"anim-ae0eff60-ebc8-4b10-9a2a-e213a1fd260d\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;opacity:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 2.9850746268656714% 2.9850746268656714% 2.9850746268656714% 2.9850746268656714%;background-clip:content-box;background-color:#e71c8d\" id=\"el-85f7bb24-d7db-49f1-9e78-02b82bfcb551\"><a href=\"https:\/\/investnews.com.br\/negocios\/cashback-alivia-crise-de-varejistas-mas-requer-estrategia-financeira\/\" data-tooltip-icon=\"https:\/\/media.investnews.com.br\/uploads\/2022\/05\/cashback-1024x705.jpg\" data-tooltip-text=\"Cashback alivia crise de varejistas, mas requer estrat\u00e9gia financeira\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.11160714285714285% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:1.2698412698412698% 2.5396825396825395%;color:#000000\"><span style=\"font-weight: 700; text-decoration: underline; color: #fff\">Clique e entenda melhor essa estrat\u00e9gia.<\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O avatar da Magazine Luiza \u00e9 o influenciador virtual mais seguido nas redes sociais. Saiba mais sobre o 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