{"id":786819,"date":"2026-05-05T16:53:46","date_gmt":"2026-05-05T19:53:46","guid":{"rendered":"https:\/\/investnews.com.br\/?p=786819"},"modified":"2026-05-06T17:18:17","modified_gmt":"2026-05-06T20:18:17","slug":"klabin-o-imperio-centenario-que-se-reinventou-no-e-commerce","status":"publish","type":"post","link":"https:\/\/investnews.com.br\/videos\/klabin-o-imperio-centenario-que-se-reinventou-no-e-commerce\/","title":{"rendered":"Klabin: o imp\u00e9rio centen\u00e1rio que se reinventou no e-commerce"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Klabin: Do papel jornal ao e-commerce, a evolu\u00e7\u00e3o da empresa centen\u00e1ria\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6aGY754XBnw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Como a <strong>Klabin<\/strong> sobreviveu a 126 anos de hist\u00f3ria no Brasil? Assista ao v\u00eddeo e entenda a evolu\u00e7\u00e3o da maior produtora de pap\u00e9is para embalagem do pa\u00eds, desde a funda\u00e7\u00e3o por imigrantes at\u00e9 o sucesso na era do<strong> e-commerce<\/strong>. Analisamos o complexo modelo de governan\u00e7a que une as fam\u00edlias fundadoras e as estrat\u00e9gias que atra\u00edram mais de <strong>600 mil acionistas<\/strong> para este imp\u00e9rio de celulose.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra como a gigante de R$ 20 bilh\u00f5es equilibra a tradi\u00e7\u00e3o das fam\u00edlias Klabin e Lafer com investimentos bilion\u00e1rios em celulose e embalagens<\/p>\n","protected":false},"author":145,"featured_media":786821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[113185],"tags":[103369,596],"autor-wsj":[],"coauthors":[103370],"class_list":["post-786819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-empresas-negocios-de-familia","tag-klabin"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/posts\/786819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/comments?post=786819"}],"version-history":[{"count":4,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/posts\/786819\/revisions"}],"predecessor-version":[{"id":787989,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/posts\/786819\/revisions\/787989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/media\/786821"}],"wp:attachment":[{"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/media?parent=786819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/categories?post=786819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/tags?post=786819"},{"taxonomy":"autor-wsj","embeddable":true,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/autor-wsj?post=786819"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/investnews.com.br\/inv-api\/wp\/v2\/coauthors?post=786819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}